Do Open Houses Work When Selling A House in Southern California

If you are looking to sell your home in Southern California, you are likely going to be looking into all of the different options, trying to determine which is best for you. One of the methods that people like to use is holding an open house. Some people have found success with this whereas others have had theirs crash in flames, so how are you supposed to know whether this is a good idea or not?

Down below, we’re going to be discussing whether open houses work when selling a house, looking at what an open house actually is, and the pros and cons of this method. If you are interested in finding out more, keep reading.

do open houses work in california

What Is An Open House?

An open house is a method of house viewing in order to help someone sell their home. The homeowner and their real estate agent invite the general public to view the property, usually within a window of 1-4 hours. While the open house is in session, the real estate agent and the homeowner will speak with anyone who comes through the door, point out features of the property, answer questions about it, and take down the details of anyone who appears to be interested.

Pros of Open Houses in Southern California

Helps Your Realtor Save Time

One of the pros of an open house is that it saves you time in a whole range of ways. Not only do you not have to worry about scrubbing your home from top to bottom multiple times, but you also don’t have to arrange multiple viewings with different potential buyers. Having everyone view the property at the same time means that you can get this all down in one swoop!

Might Encourage Fast Acting

An open house will encourage people who are interested to act fast rather than thinking about it for too long. Seeing other people take an interest in the property will force those who are interested to make an offer quickly in the hopes of beating out the competition.

Increased Exposure

You can advertise an open house on a range of different platforms such as Zillow, Facebook, and so many more, increasing exposure for your property. Make sure that you have street signs that point people towards your home so that it’s easy to find, and these will double to attract even more curious eyes. 

open houses for sale by owner

Cons of Open Houses in Southern California

High Liklihood of Unqualified Buyers

One of the biggest issues with open houses is that a lot of properties end up attracting unqualified buyers. These are people who do not have the means to purchase the home, but want to take a look around anyway. It’s a waste of your time to be talking to these people, rather than those who could genuinely afford and be interested in the house.

Unsolicited Opinions

Not only will you get unqualified buyers, but you will also get a lot of unsolicited opinions. People will say things like ‘if x was y, and if this was different…’  or they make comments about the need for specific repairs which is unhelpful and unnecessary. 

Less Time With Potential Buyers

Due to the fact that there are so many people in one place, it gives you less time to speak to anyone who is actually interested in purchasing your house. When conducting private viewings you have the opportunity to talk to people, tell them a bit about the house, and answer any questions that they may have. Sometimes private viewings allow you to give potential buyers a little nudge in the right direction, but you don’t get this personal connection with an open house.

Security Risk

With so many people in one place, you’re not going to be able to keep an eye on everyone. This is a huge security risk as it gives people the time to steal your valuable items, or even get an idea of your home so that they commit a crime there. Even hiding your valuables might not be enough to deter people from trying to steal from you during an open house. You might think that it won’t happen, but it has in the past, and it likely will again.

easy sale direct cash buyer

The Certainty of Selling Direct To A Cash Buyer

An alternative to open houses is selling directly to a cash buyer such as Premier Property Buyers. This allows you to get a fast sale, you don’t have to worry about putting on an elaborate show for a load of people, and you don’t have to pay any of the fees that you pay with a real estate agent. It’s a quick and effective solution, taking all of the hassles out of selling a property, and leaving the homeowner with the cash that they want, ready to move on with their life. 

Hopefully, you have found this article helpful, and now have a better understanding of whether or not open houses work when selling a house in Southern California.